Manager - Online Sales - FMCG

Job Description:

- Develop the online vertical for the product category by leveraging key partnerships with prominent E Commerce partners.

- Responsible for the complete P&L, Sales, Operations, Inventory, pricing and gross margins.

- Develop Concept / Brand attributes and positioning strategy in line with market guidelines.

- Responsible for developing the Sales targets with E Commerce portals and develop holistic marketing plan to achieve the same.

- Prepare the Annual online marketing budget for the e-commerce partners.

- Prepare annual marketing calendar to promote sales.

- Manage appropriate product promotions on all E Commerce platforms in collaboration with the Marketing team.

- Designing and planning exclusive product ranges for e-commerce partners and working closely with design, product and production team.

- Recommend e-commerce (online) store promotions in consultation with the vendors and e-commerce portals.

- Ensure that all communication material required for the promotions is developed, designed within the time frame specified.

- Recommend events specific to brand, product category and season.

- Forecast along with the vendors and the e-commerce portal on the increase in traffic during the promotions.

- Ensure the listing of all live stock on the e-commerce portal.

- Drive day to day optimization and digital revenue responsibilities across categories; analyse weekly and daily performance, provide insights and drive day to day optimization across all platforms.

- Manages and directs an e-commerce sales to achieve sales and profit goals

- Maintaining and analyzing weekly/monthly/quarterly/yearly sales data to gain insights on product performance, recognize potential sale improvement areas, etc

- Managing online product life cycle by introducing new product assortments to buyers, initiating new item setups, sales analysis and inventory management

- Design and implement strategy to increase traffic on product page and track competition

- Monitor competitive listings and pricing

- Key result area would be to grow the overall business of e-commerce channel.

- Work with backend teams on bug-fixes to maintain high quality user experiences