Manager - Online Marketing - Product Company

Key responsibilities:

- Implementing, planning and managing digital marketing strategies and tactical execution plans across all online channels.

- The portfolio includes PPC, SEO, SEM, Mobile ad-networks, Display advertising, Retargeting, Affiliate marketing, Email marketing, FB/Twitter ads.

- Build and analyze key metrics and traffic patterns to measure attribution/ performance of marketing programs

- Create targeted messages and customer communications based on the key value propositions and use cases of our delivery programs

- Own ongoing A/B testing and optimization of our key marketing programs and channels

- Partner with product managers to identify needs and help define necessary product/ service improvements and new areas for innovation

Requirements:

- Minimum 1 year of experience in digital marketing in agency or a product company

- High on analytical skills and able to derive actionable insights from a lot of data

- Good written and communication skills

- Ability to understand consumer behavior for optimizing the campaigns

- Experience with marketing tools like Excel, SEMRush, Keywords planner tool etc.