Manager - Online Marketing - PPC - Internet/Online

Position: Manager - Online Marketing (PPC)

Job Description:

This individual will report into the head of PPC. This position will work as part of a cross functional team made up of marketing, web and technology teams. The individual will be responsible for conceptualizing, planning and implementing online/digital marketing strategies for our clients.

Responsibilities:

- Lead a team of analysts to develop and execute the online marketing strategy for our clients, spanning across - Search Engine Marketing, Display, Remarketing, Social and Affiliates Marketing

- Work closely with Project managers to ensure all Paid Channel projects have a sound strategy in place, with goals set in accordance with business objective.

- Guide analysts in translating strategy into tactics and execution. Oversee execution of plan and day to day optimisation activities carried out and ensure adherence to set processes and quality standards

- Own and monitor health and effectiveness of all PPC projects being managed and ensure performance of team meets or exceeds business and commercial expectations of client

- Provide strategic and executional guidance to analysts from time to time. Guide team in data interpretation and insight generation.

- Support Business Development team to suitably position Paid Channel solution to prospective clients and support development of presales presentations

- Work with line manager to continually create and update case studies to be used in iQuanti sales material

- Work with line manager in planning and execution of team training and upskilling. Mentor and take an active role in the career development of analysts

- Keep abreast with Digital marketing and paid channel industry trends, Google Adwords updates and best practices and share the same with team members

Desired Skills:

- 6 to 8 years of hands-on experience in digital marketing, preferably in campaign management

- High level of proficiency in Search Engine Marketing and Display. Google AdWords Certification is a bonus.

- Experience in managing Social and Affiliate Campaigns- preferred, but not required

- Strong analytical skills and ability to drive marketing effectiveness using data and analytics

- People management experience

- Proficiency with AdWords Editor, Google Analytics and Adobe Omniture.

- Creative flair and enthusiasm for new ideas and concepts

- Strong leadership, entrepreneurial and execution skills

Qualifications: B.Tech/B.E, B.Sc, B.Com or BBM graduate.

Team / Leadership Skills:

- Uses sound judgment to identify issues and escalates when appropriate.

- Contributes to improvements in processes (technical or business) used by analysts.

- Drives focused decisions within specific areas and a key contributor to decisions beyond specific scope of role.

- Ability to identify key needs or gaps and provide leadership to close those gaps. Learns from mistakes, takes action to apply the learning and provides peer and team wide feedback for those in immediate area of focus.

- Takes a proactive role in development of employees.

- Is able to allocate and manage resources effectively for optimum performance.

Location: Bangalore, India

Compensation: Best in the Industry

Benefits in working with us:

- Ongoing career development.

- Employee engagement activities at regular intervals.

- Friendly corporate environment.

- Medical Insurance coverage for employee and his/her dependent family members.