Manager - Online Marketing - Mobile Products & Services

Role responsibilities will include the following :

- Establish, implement and measure the effectiveness of Mobile advertising program initiatives to drive awareness and adoption for Mobile products and services.

- Leverage internal marketing channels as well as external marketing channels such as mobile advertising to drive app downloads, mobile web traffic, and overall mobile customer engagement.

- Establish and optimize a variety of advertising partnerships to drive greater adoption of brand.

- Demonstrate ability to work at the strategic level (generating bold and innovative ideas for growth) and at the tactical level (managing advertising campaign execution, creating and optimizing campaigns, analyzing traffic data and solving problems).

- Facebook - Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid campaigns, track, report, and analyze website analytics and PPC initiatives and campaigns, manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.

Brand Awareness - Media buying and planning across digital, hands on experience in dealing with publishers.

- Continuously increase Loyalty and consumer engagement

Basic Qualifications :

- Minimum 5 years of relevant work experience in online marketing, mobile marketing, and/or product marketing.

- Proven track-record of delivering online traffic growth from multiple sources including online advertising and/or mobile advertising.

- Comfort rolling up sleeves to perform quantitative analysis and reach sound conclusions. High level of aptitude with Excel (pivot tables) required, and with SQL (basic queries) desired.

- Strong time-management skills. Ability to thrive in a fast-paced environment, and to manage multiple, competing priorities simultaneously.

Qualifications :

- Preferred Qualifications

- An MBA is preferred

- Experience in eCommerce, mobile marketing or product management for wireless products/services strongly preferred.

- Expertise in the online and/or mobile market.