Manager - Online Marketing - Internet/Online

Job brief :

- If you see yourself as becoming Leader in Marketing in short time, we are looking for Leaders.

- If you live and breathe Marketing - Digital and Offline, we want to talk to you. We are looking for a Marketing Lead to develop, implement, track and optimize our digital marketing and offline campaigns across all digital and offline channels.

Responsibilities :

- Plan and execute all web, SEO/SEM, marketing database, email, social media and display advertising campaigns

- Design, build and maintain our social media presence

- Measure and report performance of all digital and offline marketing campaigns, and assess against goals (ROI and KPIs)

- Identify trends and insights, and optimize spend and performance based on the insights

- Brainstorm new and creative growth strategies

- Plan, execute, and measure experiments and conversion tests

- Collaborate with internal teams to create landing pages and optimize user experience

- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points

- Instrument conversion points and optimize user funnels

- Collaborate with agencies and other vendor partners

- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

Requirements :

- BS/MS / MBA degree in marketing or a related field

- Proven working experience in digital and offline marketing

- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns

- Highly creative with experience in identifying target audiences and devising digital and offline campaigns that engage, inform and motivate

- Experience in optimising landing pages and user funnels

- Experience with A/B and multivariate experiments

- Knowledge of website analytics tools (e.g., Google Analytics, Infusionsoft, NetInsight, Omniture, WebTrends)

- Working knowledge of ad serving tools (e.g., DART, Atlas)

- Experience in setting up and optimising Google Adwords campaigns

- Working knowledge of HTML, CSS, and JavaScript development and constraints

- Strong analytical skills and data-driven thinking

- Up-to-date with the latest trends and best practices in online marketing and measurement.

Salary : As per company norms

If interested kindly mail us a copy of your resume with the following details :

Current CTC:

Expected CTC:

Notice Period:

Recruitment Team

Global Placement Services