Posted By
Posted in
Banking & Finance
Job Code
363327
Content & Communication :
- Overall content management & internal channels.
- Command over Personal Finance subjects.
- Thorough understanding of content placement and sections. Creative Content Writer.
- Ensuring top of the line content availability & freshness of all customer interface.
- Developing a monthly plan in concurrence with product groups and Unit Head.
- Producing effective communication notes product or service centric for both internal and external audiences.
- Content compliance to Digital Marketing standards.
- Continuous monitoring of efficacy of content and communication delivery to check consumption and plan for improvisation.
- Ensure tight calendar and priorities accorded for all revenue and business objective driven initiatives.
- Continuously innovating and refreshing content delivery.
- Product training's as and when required for channels.
- New innovations in content delivery.
- Ensuring packaging of content for delivery of the highest standards.
Properties :
- Incharge of all communication properties viz; physical Invest right, invest edge. CTB etc.
- Digital & mobile properties in co-ordination with Marketing- Twitter, Facebook, Blogs, linkedin, pintrest etc.
- Online Reputation Management.
- Bringing in new innovations to develop newer properties for customer engagement.
- Periodic review with vendors and publishing findings and plan of action to Unit Head.
Collaborations :
- Co-ordination with HDFC Bank team, external vendors and partners.
- Developing content for Bank communication properties.
- Be a part of Marketing PR and Branding with Marketing team.
- Involvement in all new Technology implementation from Product group UAT.
- Developing Launch notes & internal Approval notes for new projects.
Desired Skills and Experience :
- Creative Content Writer
- Excellent command over "Personal Finance" Subject
- Extremely Energetic. Can multi-task. Able to successfully manage time-lines.
Ideal candidate would be a CFP (Certified Financial Planner) with Post Graduation Qualifications with minimum 6+ Years of focused experience in Content writing largely in "Personal Finance" space.
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Posted By
Posted in
Banking & Finance
Job Code
363327