Manager - Offline & Online Marketing - Luxury Segment

Manager Offline and Online Marketing

Position : Manager Offline and Online Marketing

Location : Mumbai

Mandatory Experience : Have experience of handling luxury brands

Key Responsibilities :

- Will assume end to end responsibility for and ownership of marketing business plan as laid out by marketing strategist (external consultant)

- Beyond tenure of aforementioned marketing business plan, will work in tandem with management (and external consultant if deemed necessary) to update/revise/issue new annual marketing business plans

MIS & Reviews :

- Conduct weekly reviews with management to share progress towards marketing goals and share updates on budget spend vs actuals

- Candidate must maintain an ROI tracker (Rs. To Rs. On spend vs return) to be reviewed with management regularly

Vendor Management :

- Will be responsible for achieving objective as laid out by marketing plan by leveraging key vendors and partners including but not limited to the following ; social media, design, PR, photography, videography and editing and website development.

- Candidate is required to be the single point of contact at RW and handle all communication with partners for marketing activities.

- Candidate is responsible for negotiating pricing with vendors.

- Candidate is responsible for ensuring vendor deliverables meet criteria laid out in contracts viz. quality, timeline, budget, relevance etc., in accordance with marketing business plan

Internal Coordination & Collaboration :

- Responsible for working directly with entire RW team to ensure marketing objectives are met. All internal communication, enforcement etc. of marketing policies, brand guides, enforcing usage of marketing tools etc.

- Responsible for ensuring relevant data is collected from sales team to aid in marketing activities

Data Management :

- Responsible for ensuring marketing database (leads, contacts etc.) is maintained and updated regularly (by sales team) with complete data, in accordance with structure and design decided upon by external consultant

- Additionally, responsible for ensuring data collected is used appropriately for marketing activities - eg: gifts, personalized messages, etc.

- Content Creation and Other Hands On Activities

- We maintain a lean team structure which often requires team mates to wear different hats. Implication to candidate is as follows:

- While most content will be created by agencies (design, social media, website etc.), candidate will be required to produce strong and well designed content to be used by sales team, operations team, design team etc. (all client facing teams at RW) from time to time. Eg; email templates

- On occasion, will be required to take on additional responsibilities from one or more aforementioned vendors.

- While this is not a primary responsibility, candidate must have a solid understanding of RW brand and design language, vision, story etc. in order to create designs/copy/etc. when required.