Manager - Mobile Marketing - eCommerce

We are hiring for Mobile Marketing Manager role with an e-commerce based consumer services company based at Bangalore.

Role : Mobile Marketing Manager

Experience : 2-4 years mobile markeitng

Location : Bangalore

Specific Duties/Responsibilities :

- Mobile app user engagement and acquisition

- Plan and execute mobile app specific campaigns for various customer behaviour on app / customer segments

- Engage, manage and monitor mobile ad network performance

- Managing push and in-app notifications on mobile, and also any mobile ad space on mobile app

- Plan and manage Facebook, twitter and google ads

- Establish, implement and measure the effectiveness of mobile app advertising initiatives to drive awareness and adoption for the company's app, and subsequent engagement and in-app sales.

- Set up and manage processes to streamline execution of mobile marketing efforts - planning, executing, reporting, monitoring, and optimization.

- Set up best practices to manage mobile marketing, with a strong ROI-focused approach.

- Work closely with mobile marketing companies, ad-networks and publishers.

Skills/Experience Requirements :

- Should have good knowledge of mobile app analytic tools like Localytics, MAT, Apsalar, Flurry, Apsflyer, MAT etc

- Working knowledge and real-world experience of more than 2 years in planning, managing and executing mobile marketing initiatives in e-commerce space

- Knowledge of current digital and mobile Marketing best practices and understanding of the processes needed to convert ideas into tangible effective deliverables

- Understanding of mobile marketing legal guidelines, including, but not limited to - do not track- and CAN SPAM

- Excellent command over English for content and copy creation.

- Should be a self-starter who can play well with the team.

- Demonstrate ability to work at a strategic level (generating bold and innovative ideas for growth) and at tactical level (managing advertising campaign execution, creating and optimizing campaigns, analyzing traffic data and solving problems)

- Data Driven - Dive into the data to detect patterns and uncover insights to further inform our mobile marketing efforts. Report on campaigns and overall mobile performance.