The incumbent should have experience in media agency.
Responsibilities includes -
- Craft a strategic digital roadmap in alignment with corporate objectives, aiming to boost operational efficiencies, enhance market presence, and deepen customer engagement.
- Possess proficiency in orchestrating Digital Marketing initiatives, with a focus on Google Ads, E-tail Media, Performance Marketing, SEO, Social Media Marketing, Programmatic Advertising, and Mobile Marketing.
- Demonstrate expertise across diverse AdTech/MarTech platforms.
- Collaborate closely with teams to refine and optimize campaigns for maximum effectiveness.
- Provide guidance to account teams on research, strategy formulation, content creation, execution, and performance evaluation across digital platforms.
- Foster robust partnerships with technology vendors, publishers, data providers, and internal stakeholders to influence and adapt technologies to meet organizational requirements and aspirations.
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