Manager - Media Buying - Broadcast Firm

Manager - Media Buying

This opportunity is with a broadcast company

Job Purpose :

- Ensure revenue maximization on the allocated channel by devising optimized price proposal (CPRP grid) to be taken to market using internal proprietary tools

Key Performance Indicators :

- Understanding of pricing in TV media industry is critical

- Strong Quantitative and analytical ability

- Good communication and collaboration skills

- MBA from a Tier 1/2 B-school with about 3-5 years' experience

Key Accountabilities:

Individual Accountabilities- :

- Provide strategic and tactical inputs to not only achieve pricing targets/goals but also drive higher price realization

- Pricing control - Ensure adherence to the pre-approved price benchmarks set at program, channel and client level across all deals and flag off deviations, if any.

- Collaborate with internal sales team to ensure implementation/success of the pricing plans

- Suggest price discounting on key client's basis Price Volume trade offs

- Suggest price revision basis demand and supply trends to ensure optimal channel inventory fill

- Support in creation/finalization of annual client deals

- Periodic training to the sales team on ensure complete adoption and compliance with the internal pricing tools.