Manager - Marketing - Wellness/Fitness

Responsibilities :

1. Executing the company's B2B marketing strategy and programs (internal/external branding, lead generation, advertising/sponsorships, events, digital marketing) in order to support the company's business objectives.

2. Focused on acquiring and retaining new customers through the management of all online and offline marketing programs including, PPC, SEO/SEM, digital advertising, webinars, content syndication, email, social, lead nurturing, channel marketing and analytics.

3. Collaboration with an array of cross-functional team members and external vendors is essential to increasing marketing's contribution to revenue. This position requires a candidate with a blend of strategy, technical, creative, analytic and project management expertise.

4. Provide short and long term market forecasts, reports, and trends to assist business development in the acquisition of B2B clients
5. Lead and ensure the consistency in the messaging, branding, content, and look and feel of all internal and external communications and marketing materials - coordinating and socializing with content, creative, sales and broader organization

6. Perform industry and competitive analysis to inform the sales process and help positioning and messaging

7. Perform ongoing tracking and reporting on B2B marketing initiatives

Smitha Ajith
Mobile : (91)7042669304