Manager - Marketing - Telecom/Optical Connectivity Solutions

The Company :

- Our client, a leading Indian multinational is an integrated telecom company with an end-to-end portfolio comprising manufactured products, structured solutions and integrated services. Earlier positioned as a transmission company, they restructured themselves through the demerger of their power business and the acquisition of a leading OSS solutions provider to become a pure-play Telecoms company with a global footprint. They design, build and manage data networks. 

- With core capabilities in optical connectivity, network and system integration, and virtualized access solutions, they are the industry's leading end-to-end solutions provider for global data networks. The company is expanding it's portfolio of cutting-edge Access Solutions based on new age technologies and is currently seeking to hire top-notch talent to power their growth.

The Job :

We are seeking to identify a Manager Marketing for their Optical Connectivity Solutions as a strategic resource for the Brand Management and Communication function for the business unit. You will be managing the Marketing activities for the Optical Connectivity Solutions.

Key responsibilities include:

- Develop marketing strategies for new and current products, basis demand-side drivers, needgap analysis, customer insights and competitor intelligence, etc

- Develop value-based positioning via TCOs, value cases studies etc

- Lead a team in creating the marketing calendar for the events and tradeshows.

 - Plan and execute programs such as branding activities, thought leadership programs, customer events and tradeshows Conceptualise, launch and lead account-based marketing programs backed by strong account analysis

- Lead content marketing & digital marketing initiatives.

Your Profile :

You should preferably be an MBA from a reputed business school, with 7-12 years of marketing experience, of which at least 4-5 years should be in connectivity solutions products including telecom, FTTx, cables, optic fibre cables.