Manager - Marketing Strategy & CRM - BFS/Real Estate

Job Title - Marketing Manager

Andheri East

Salary upto 12 LPA

Summary : Experience of 3 to 5 years in CRM.

Responsibilities:

1. Strategic Planning: Develop and implement a comprehensive marketing strategy that will strengthen the company's market position and achieve desired business goals. This includes setting short and long-term marketing goals and defining KPIs to measure success.

2. Brand Management: Establish and manage the company's brand, ensuring consistency across all marketing initiatives and communications. This includes overseeing the creation of marketing materials and brand assets, and ensuring all departments adhere to brand guidelines.

3. Digital Marketing: Oversee the company's digital presence, including the website, social media platforms, and online advertising. This includes managing SEO efforts, overseeing content creation, and analyzing web traffic data to optimize marketing efforts.

4. Market Research: Conduct market research to identify new opportunities and understand customer needs. This includes analyzing market trends, competitor activities, and customer behaviour, and using this information to inform marketing strategies.

5. Campaign Management: Plan and execute end-to-end marketing campaigns for various projects. This includes coordinating with sales and other departments to align marketing efforts and tracking campaign performance to ensure ROI.

6. Budget Management: Develop and manage the marketing budget, ensuring cost effectiveness and return on investment. This includes allocating resources to different projects and monitoring spending to ensure it stays within budget.

7. Team Leadership: Lead and mentor the marketing team, fostering a culture of continuous improvement and innovation. This includes setting team goals, providing feedback and training, and managing performance.

8. Ideation: Actively propose newer ideas every quarter to keep up with the digital marketing landscape of the industry.

9. Coordination: Act as a single point of contact between the upper management and the third party vendors and ensure timely execution of all marketing and PR activities. Also, ensure that the internal team is updated about the new marketing initiatives and activities for a company wide implementation.

10. Execution: Manage posting and operations related to all activities related to the promoter's social media handles.

Qualifications:

1. Bachelor's degree in Marketing, Business, or related field. An MBA would be a plus.

2. Proven experience in a similar role, preferably within the real estate industry.

3. Strong understanding of all aspects of marketing, including digital marketing, market research, and brand management.

4. Excellent leadership, communication, and analytical skills.

5. Ability to work in a fast-paced, high-pressure environment.