Manager - Marketing - Software Services

We are seeking to identify a Marketing Manager to be based at our clients in Gurgaon location.

A new-age technology company with its core strength in products, our client is a leading Indian multinational and one of the very few global leaders in its field. They are part of a group that is evolving as a manufacturing and services powerhouse globally, with a presence in a variety of sectors from rapid-growth hi-tech industries to engineering and natural resources. Moving aggressively into both solutions and services within the industry, the company is now a key player in the country's technology infrastructure modernization initiatives and is growing rapidly through both expansions and acquisitions.

The Role:

- Develop marketing online and offline marketing campaigns to support the software business.

- Experienced in planning and executing end to end marketing programs like branding activities, thought leadership programs, CXO events and trade shows.

- Conceptualize, launch and lead account based marketing programs backed by strong account analysis

- Work with the content and products team on developing case studies calendar for global clients.

- Work with content team and fulfil requirements for whitepages, brochures, emails and other promotional material.

- Lead digital initiatives like gathering content from the stakeholders for launching assets like microsites, blogs, customer nurture email campaigns and website updates.

- Work with agencies on database profiling and procurement for our global clients and prospects.

- Strong experience in leveraging digital and social media for driving B2B messaging and objectives.

- Lead execution on basis of agreed objectives with the business alongwith leading Analyst firms like Gartner, Forrester, IDL etc and track delivery v/s agreed deliverables.

- Experienced in handling marketing budgets tracking.

- Ownership of additional marketing operations as may be required time to time.