Posted By
Anusha Achar
Senior Executive - Talent Acquisition at Talentfirst HR Consulting Pvt Ltd
Last Login: 22 October 2019
Posted in
IT & Systems
Job Code
733290
Responsibilities:
- Define marketing requirements and lead a marketing plan that supports UnitedLayer's business strategy.
- Create and manage highly engaging, strategically focused campaigns that move leads through the marketing/sales funnel.
- Measure, monitor and optimize the performance of all marketing activities.
- Work collaboratively with Sales teams to identify marketing opportunities that will drive business objectives
- Conduct landscape studies and provide actionable insights.
- Provides information by collecting, analyzing, and summarizing data and trends.
- Drive the creation of content needed for lead nurturing and across all key social media properties, including Twitter, LinkedIn, Facebook.
- Plan, manage and execute corporate events including customer dinners, webinars, summits, etc.
- Drive research and awareness on trending and/or effective content campaigns to help continually evolve the quality, relevance and timeliness of our communications.
- Participate in marketing and creative strategy development.
Requirements:
- 8-20 years of experience in a company which is in the area of Cloud/SAAS and/or IT/ networking systems and technologies.
- Proven experience in executing and managing marketing campaigns
- Cross-functional Collaboration: Excels at working and communicating cross-functionally, across different parts of the marketing organization and sales organization
- Planning: Ability to build an integrated marketing plan that aligns to all stages of the buyer's journey
- Execution: Excellent project management and execution skills
- Market awareness: Understands the different markets, buying behavior, industries, channel/3rd party implications, and how to work with partners
- PR and Social Media: Experience building PR and Social Media plans, working with agencies and corporate communications teams
- Writing Skills: Ability to the author, review and edit promotional content including email invitations, landing pages, messaging for signage, etc.
- Analyze: the ability to understand metrics and report on success across all regional programs, campaigns and events on an ongoing cadence
- Strong team player able to work strategically and in a hands-on fashion.
- Drive. You want to be challenged and you are constantly seeking new opportunities to learn, gain and apply new skills and knowledge.
- Excellent face presence and ability to articulate UnitedLayer key value
- Fun-loving, positive attitude - excellent interpersonal skills
- The position will be based in Bangalore, India.
Education:
- Bachelor's Degree, MBA or equivalent is a plus
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Posted By
Anusha Achar
Senior Executive - Talent Acquisition at Talentfirst HR Consulting Pvt Ltd
Last Login: 22 October 2019
Posted in
IT & Systems
Job Code
733290