Manager - Marketing - SaaS

As a Senior Marketing Manager, You will be managing overall positioning of company's products and services in the Asia-Pacific region. You will be responsible for attracting new customers through lead generation activities and raising brand awareness through various marketing channels and campaigns.

Your responsibilities will include,

- Driving overall brand identity and positioning for company and its product portfolio. Identify target customer personas and develop omni-channel marketing plans across products and locations

- Ensure a consistent flow of relevant incoming leads by overseeing digital marketing initiatives including SEO, SEM, e-mail marketing and impactful content marketing via relevant B2B social media channels like LinkedIn etc.

- Curating networking events, webinars and evaluating sponsorship of relevant industry events to promote company as a thought leader in the reward and recognition sector

- Managing strategic marketing collaborations with industry partners and PR initiatives

- Prepare go-to-market strategies for new product and features as applicable

- Drive consistency in brand's look and feel and tone of voice. Managing marketing collaterals, content, and updates for existing customers and attracting new clients

- Work closely with management, sales, and product teams to ensure smooth ongoing marketing support. Lead and manage the marketing team at company. Be a mentor, coach, and guide employees in their relevant tasks

Core technical skills for this role are,

- Brand custodian experience to ensure consistency across overall communication architecture, look and feel

- Strong understanding of B2B marketing strategy, specifically for SaaS products

- Content strategy experience to build positive brand equity and appeal to target audience

- Ability to test new marketing opportunities and building relationships through various channels

- Hands on experience with relevant design tools and software, managing content production, effectively using CRMs like HubSpot

You make a good fit for this role if,

- You are pro-active. You have a "can-do" attitude. You take ownership of the tasks and clients assigned to you

- You have 6-8 years of relevant work experience in tech startups or B2B environment

- You have a Masters' degree in Marketing or similar relevant field

- You have proficiency with digital marketing and content marketing

- You have proven experience developing marketing plans and campaigns

- You have strong project management, multitasking, and decision-making skills

- You are metrics-driven marketing mind with eye for creativity