Manager - Marketing - SaaS

We have urgent job opening for Marketing Manager with B2B Saas Base Company.

Responsibilities:

- Work with the team in developing and executing full-stack Inbound digital marketing programs with a mix of email, content marketing, website/landing pages, SEO/SEM, display, retargeting, paid/social, business channels/platforms and more.

- Grow new leads, including marketing-qualified leads, by converting site traffic through calls-toaction, landing pages, and lead generation content

- Plan and execute end-to-end social media work - Social media management, campaign ideation, on- ground activation and collaborations

- Develop & coordinate marketing automation programs that advance leads through funnel to sale

- Report on Performance KPIs across all acquisition channels to optimize ROI, including highlighting potential investment tradeoffs between channels.

- Create and own performance & growth reporting frameworks - daily, weekly, & quarterly.

- Suggest new features/product innovations whenever necessary basis understanding of consumer behavior.

Skills & Qualifications :

- Bachelor's/Master's degree from a recognized University, preferably in marketing/ mass media/ communications

- 3 to 8 years of experience defining multi-channel digital + on ground marketing strategies translated to successful execution.

- Excellent communicator and creative thinker, with an ability to use data to inform all decisions.

- Ability to work with short timelines, own deliverables and prioritize multiple tasks at one time

- Working knowledge of dashboards, basics of data analytics or visualization

- Familiarity with marketing technology (CleverTap/Appsflyer/Mixpanel/Branch) will be an advantage