Manager - Marketing - Retail

Position : Marketing Manager

Location: Bangalore

Preferred Industry: Retail (Fashion brands/ Strong durable brands)

Experience : 8 to 14 years

Marketing planning:

- Participate in creation of a marketing plan in line with the annual business plan for the Brand

- Strategic Planning at Pan India level is desired.

- Marketing plan will span across mediums like- new media assets, Digital, Print, Outdoor, Direct marketing, CRM, Events & Activations, PR etc.

- Manage the execution of the marketing plan in the most effective and timely manner

- Keep an eye on the brand track/performance and other KPIs

- Track competition marketing and manage innovative ideas as a leader in the category

Customer Acquisition & Engagement:

- Analyze customer recruitment & engagement patterns with the brand

- Drive the Customer experience as per brand definition & parameters & constantly monitor the KPIs

- Create a brand saliency amongst the existing customers by driving and maintaining the RFM KPIs- as per targets defined

- Evaluate new media options for customer engagement and experience at the point of sales

Marketing communications:

- Creating integrated marketing programs & retail activation programs.

- Ensure brand visibility through the correct media mix, alliances working within defined budgets

- Work with the right set of influencers within the brand environment to create a buzz and positive circle of influence- Young/cool/ living in their space

- Ensure all brand related communication is standardized and in line with the global standards.

- Drive campaigns, contests and online content for Brand's social media initiatives.