Key Responsibilities/ Deliverables : - Build Marketing Plans and Budget for executing on agreed objectives - Continuously monitor and improve %Sales and ROI from various marketing activities - Define brand objectives in terms of salience in the target segment, footfalls into the store, consumer experience within the store via various ATL &amp; BTL activities such as PR, CRM, Events, Advertising, Digital Activations. - New initiatives that help generate business apart from regular marketing activities. - Monitor the marketing budget and expenditure - Conduct external research for the business to get consumer insights with respect to brands, new stores, TVC, etc. Conduct internal feedback collection mechanisms (digital &amp; direct). - Understand shopper segments for the brand, define &amp; track the targeted customer in terms of demographic &amp; psychographic profile - Understand triggers influencing buying, buying process and shopping behavior through various CRM activities - Continuously developing TC website at par with international benchmarks such as Selfridges and Harrods. Continuously enhance the UI and functionality of the website to support the ever-evolving e-commerce space. - Ensure the salience of the brand on the overall digital space not just on owned media such as social media and the website. - Craft and amplify campaigns, ensure timely and effective delivery on digital platforms of all seasonal communication in line with the overall marketing mandate and adhere to a pre-planned calendar. - Continuously and conclusively solve the problems that traditional media faces and gradually set up a program where ads on social media, search engine marketing, and lucrative display banner marketing tie-ups would prove to be much more feasible and cost-effective. - Constantly come up and execute ideas for campaigns, contests, events, and activations that cut through with the objective of creating buzz and reverb online. These activations could range from a 1-day long twitter contest to a month-long in-store activation campaign. - Sync with Social Media Command Centre - Sync with EPIC and establish a streamlined process of being more receptive in hearing out the customer, taking the feedback to the respective team and giving a quick apt response. This also includes taking up the mandate of ensuring that campaigns are undertaken as a response measure in order to make use of an opportunity that presents itself to us through this medium. - Timely targeted and hyper-localized ads clubbed with digital and mobile offers to directly reach out to the potential customer and increase footfall. - Work on new initiatives such as the launch of new Blog and microsites. - Provide the right collaterals for digital marketing - The elite consumer base of The Collective is hard to reach via advertising. Therefore, engage key media influencers every season through Press Days, etc. - Regularly supporting stylists via sourcing and sales lead generation - Organize store launch events to generate buzz - Connect with finance to ensure all Marketing related payments are made as per agreed norms - Develop and execute store-wise walking and co-op promotional strategies and programs to increase awareness and engagement - Provide GTM concepts and in-store collateral ideas - Champion all elements of the Prime Customers Program JOB REQUIREMENTS : - Relevant work experience of 7-9 years - Preferably a post graduate degree with Master's in Business Administration(Marketing) - Strong interpersonal skills and analytical bent of mind - Strong experience with independently owning and driving programs end to end /or involved in roles with end to end P&amp;L responsibility - Demonstrated ability to work autonomously in a highly demanding and ambiguous environment

Bangalore

Manager - Marketing - Retail  

Manager - Marketing - Retail   ,Job Description for Manager - Marketing - Retail   in Rightfit Consultants in  Bangalore for (7-9) years of experience. Apply Now!

Job Description for Manager - Marketing - Retail   in Rightfit Consultants in  Bangalore for (7-9) years of experience. Apply Now!