Manager - Marketing - Retail

Strategic Planning:

- Develop and implement a strategic marketing plan aligned with the overall business goals.

- Conduct market research to identify trends, opportunities, and competitor activities.

Brand Management:

- Manage and enhance the brand image through consistent messaging and creative campaigns.

- Ensure brand guidelines are maintained across all marketing channels.

Digital Marketing:

- Oversee digital marketing efforts, including SEO, SEM, social media, email marketing, and online advertising.

- Analyze and optimize digital marketing campaigns to maximize ROI.

Traditional Marketing:

- Develop and execute traditional marketing campaigns, including print, radio, and outdoor advertising.

- Collaborate with external agencies for creative development and media planning.

Customer Engagement:

- Implement customer engagement strategies to build and maintain strong relationships with our target audience.

- Develop loyalty programs and promotions to drive customer retention.

Team Leadership:

- Lead and inspire a team of marketing professionals, providing guidance and support to achieve departmental objectives.

- Foster a collaborative and innovative work environment.

Analytics and Reporting:

- Monitor and analyze key marketing metrics to assess the effectiveness of campaigns.

- Prepare regular reports for senior management, highlighting performance and areas for improvement.