Manager - Marketing - Retail

Job description -

- Analysis of YOY spending & forecast new budgets (100% adherence to marketing budgets)

- Ensure accurate billing from third-party service providers/vendors for Regional marketing initiatives

- Minimize advertising expenditure by managing long-term contract negotiations with local media agencies

- Vendor Negotiations

- New Customer Acquisition

- Plan & Execute store led BTL plans leading to an increase in Walk-ins

- Coordinate with External, Internal Ad agencies & Creative teams to provide creative support

- Ensure timely rollout and follow-up of various ATL, and BTL programs in the region

- Cost Effective Outdoor Media Management

- Ensure 100% accurate and timely billing and maintain long-term contracts

- Cost Effective ATL plan for our region to increase YOY walk-ins and to improve ROI by 5%

- Increase in Lapsed to New customers by +5% by effective remarketing campaigns (Instore activations/ SMS/ Telecalling/ Videocalling) with inputs from CRM data.

- Maintain MOM details of targets and achievements against all activities to track the efficiency of activities.

- OOH Media Planning, Strategy, Buying & Effective Negotiation.

- Reach & Frequency report for all Outdoor campaigns

- Effective spending in outdoor media to ensure 10% competitive rates in comparison to prevailing market rates

- Securing 100% prominent media for Pan India locations during all tactical campaigns

- Competitor tracking reports for all outdoor campaigns for the year-long period