Manager - Marketing - Retail

Salary offered: 10 - 15 LPA

A leading retail firm at Mumbai is hiring experienced Marketing (Mid / Senior) professionals.

An ideal candidate should be someone who's handled large retail business with multiple stores spread across the Country.

Job Role: Must have conceptualized and executed campaigns on national level, also must have in depth exposure to BTL activations, cross promotions etc .

Should have exposure to digital medium apart other media buying

Exposure of minimum 3 years of experience into marketing.

The marketing function is an amalgam of creative thinking, robust planning, process oriented management and absolute attention to detail. To briefly describe the role of a newly recruited marketing professional we've broken it down into 5 sub categories:

1. Creating a marketing plan: A robust and imaginative plan for your brand is an essential. This plan should be flexible enough to be looked at from a city, channel or an activity point of view. Each plan should also be broken into quarters for easy identification and execution. The plan must be bold, in-sync with the business rhythm and absolutely quantifiable. The plan should span across:

- Media Planning and Buying

- Digital Marketing

- PR

- Event and Activations

- CRM

2. Building a comprehensive view of the business: Aligning your goals to those of the business is pivotal to the success of the brand. Understanding the needs and demands of your business is thus a critical enabler in a marketeer. A keen understanding of competitive pricing policy, price uplift policy and discounting policy is necessary. Tracking and analyzing competitor events and activities enables this sub category to be a potent tool and an essential part of the job for a marketer.

3. Building a partnership network: An affiliate network is important for a myriad of activities that your brand will undertake. Creating a set of the right partnerships and adding value to them as partners of your brand is one of the key functions.

4. Budgeting and Time Management: We believe the key to a healthy brand is a well-managed budget and well managed time. Activities that sap a marketer of their time should be evaluated to maximize potential with minimum loss of time. A good grasp of the budget sheet is also essential.

5. Negotiation: Negotiating on behalf of the brand and the company is a key part of every marketeers job. This sense of negotiation is developed from understanding the cost sheets of both your brand and that of your partner / competition.

If this matches your skill sets, please share your resume mentioning current CTC.