Manager - Marketing - Retail

Hiring for a Retail brand having a strong online & retail presence

To contribute towards superior loyalty among brand customers and drive repeat revenue targets for the brand. To conceptualize and drive brand wide initiatives including store launches, product launches & customer connect initiatives. Additionally to provide BTL support for focus region/channel/stores.

Role;

- To periodically review the loyalty program structure and make required changes to create more efficient program.

- To coordinate with multiple internal teams including retail operations, marketing, visual merchandising-commerce & merchandising to align effective BTL & CRM communication, as per brand's requirement.

- To design & execute campaigns, matching marketing calendar & stories to channel's requirement.

- To plan and execute campaigns that ensure achievement of brand's repeat revenue targets and to maintain engagement of the brand

- Maintaining customer relationship & experience at various touchpoints - Create customer satisfaction at various touchpoints (store,website, customer care).

- Ensure call centre operations - manage customer touchpoints across channels - for online / offline across calls /mails / phones / whataspp etc