Manager - Marketing - Remittance/Money Exchange/Forex Firm

One of the Largest Money Exchange/ Forex/ Remittances Services company based at Kuwait is looking out for a Marketing Manager reporting to the Business Head / General Manager for them to be based at Kuwait.

The ideal candidate should be a Qualified Marketing professional with 10 to 15 yrs experience in the Money Exchange/ Foreign Exchange/ Remittance sector and would be responsible for driving the entire Marketing department.

He should have a strong software development background as his core competency, with good knowledge in Marketing in the Middle East market - GCC countries.

- The individual would be working with the General Manager (Business Head) very closely on both strategic and operational front.

- He would be responsible to formulate strategies for the marketing unit to leverage and enhance business for the company across all its geographical reach.

- He would be responsible to manage P&L so would work closely with the Sales and Operational units to translate the marketing strategies converting into business outputs.

- He should have a very good understanding and knowledge of the target markets/ people centricity in the target markets and be able to penetrate the markets.

- He would need to engage with the all concerned stake holders and the target customers/ forums to come up with out of the box strategies and implement with the help of the operations team.

- He would carry out market research to gain a clear understanding of what the customers are demanding

- Develop marketing strategies to outline the company, promote and sell services and maintaining a competitive edge over its competitors

- Plan and execute quarterly marketing calendar and enhance the presence of the company's social accounts, promote products and build the brand awareness

- Champion the customer relationship management to ensure providing excellent services in order to build and retain lasting relationship

- Coordinate and plan events in corporation with company's main partners in the market

- Communicate with various media, advertising agencies, printing houses, and other services to help marketing projects come alive

- Oversee the creative development of promotional materials, website content, social media accounts and advertisements

- Track all marketing and sales data and creates detailed written reports and verbal presentations to bring to management

- Work within the allocated budget to develop cost-effective marketing plans for each product and service

- Ensure proper motivation and coaching for marketing team.

- Ensure team receives necessary training and development as per job level to reflect on their capabilities and customer service.

- Succession plan in place and implementing properly.

- Coordinate with training Department to maintain providing proper courses to the team

- Review and approve employees- annual appraisal in line with HR's policies and procedures.