04/09 Tanu Sharma
Recruitment Manager at Vrinda Consultants

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Manager - Marketing - Regional Sports Channel (3-8 yrs)

Bangalore Job Code: 739281

Manager - Marketing - Regional Sports Channels (Tamil & Telugu)

- Driving viewership (awareness, intention to watch) for Tamil/Telugu sports channels through disruptive and innovative communication strategy and marketing plans. This involves:

- Developing actionable insights into effective product, media and communication plans

- Leading diverse and multi-functional project teams to manage the end to end delivery of marketing plans for the different properties in a fast-paced and dynamic environment

- Developing breakthrough campaigns maximizing the brand awareness for Sports and Building the regional brand

- Working closely with Internal & External partners: Advertising agencies, media planners and media partners (Radio/Print/TV channels), research agencies, activation agencies, social and digital agencies, production houses/partners, Bollywood studios

- Developing 360 degree digital and communication plans through collaboration with key stakeholders: Ad-sales teams, sales, key advertisers and the internal corporate communications team

- Collaboration with Sports federations and Government bodies

- Planning and managing yearly multi-crore budgets in paid media and Star owned media for large impact properties.

- Playing a pivotal role in the regional leadership team by providing strategic inputs for growth and working closely with other functions to co-create plans for regional growth of Sports channel

QUALIFICATION

- Full Knowledge of Tamil/Telugu language is a must

- Understanding of the Tamil/Telugu speaking region and its demographics

- Someone who has built a category and constantly strengthened its position, especially in South region

KNOWLEDGE AND SKILLS

- Exposure to planning and strategy for on-air & off-air promotion; running digital campaigns and conducting events

- Experience in managing an end-to-end TVC creation and delivering campaign creatives

- Excellent communication & presentation skills

- Proficiency in managing partner relations (internal & external teams and agencies)

- Experience in managing a team

PERSONAL ATTRIBUTES - Avid sports enthusiast

Women-friendly workplace:

Maternity and Paternity Benefits

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