Manager Marketing- South Roles & Responsibilities: ATL activities (pre-post sales): - Campaign concepts and product alignment - User/Target group segmentation and media consumption mapping (investor base, end-user segmentation) - Sales Vertical wise lead generation plan - Messaging for channel wise deployment (investor, NRI, corporate, multi end user segments): launch and sustenance calendar - Collateral Development concept and sign-off (3d models, renders, Avs, VR.) - Co-ordination with HO Marketing on region requirements - Media Management for integrated marketing campaigns - Briefing the agency, working closely with Brand, AD and media agencies to develop an impactful campaign for the brands he/she will be responsible for - Co-ordinate with various media agencies and ensure timely release of the advertisement - Tracking of campaign response. - ROI Management for overall campaign - Tie-ups: Partnerships and Brand alliances - Award submissions BTL activities (pre-post sales): - Provide necessary brand experience at various exhibitions, promotions and events. - Responsible for conceptualization of the brand experience at various events. - Leverage associations by actively participating in consumer engagement programs for lead generation, brand awareness. Will be responsible for ROI on the activities conducted. - Co-ordinate and provide relevant inputs to the On-site marketing personnel regarding how the sample flat should look like, what necessary interiors specification are to be maintained. - Contribute and scrutiny the marketing office established at various sites/regions. - Track and analyze the Sales data from respective sales personnel from various sites/regions - Award submissions - Experience management across touch-points for key milestones (allotment, registration, hand-over) Research: - Micro-market analysis and product wise recommendations - Customer Research and Dip-stick: Preferences, Lifestyles, Attitudes, Behavioral mapping - Competitive research ; Mapping key competitors in terms of their communication strategy, campaigns, new launches, specifications etc. Promotions: - Ensure timely availability of the Project Promotion Material like Site Plans / Floor plans, Brochures, Fliers, Project models, Animation, Renders - Elevations, Interiors from the respective vendors. - Content Development - Understand, design and participate in various marketing campaigns - Analyze the data in terms of the traffic and conversions and fine tune the upcoming campaigns accordingly Coordination: - Provide relevant inputs regarding how the sample flat should look like, what necessary interiors specifications are to be maintained - Contribute and scrutiny the marketing office established at various sites. - Derive insights from the Sales data from respective sites/projects - Co-ordinate with the projects team regarding the project layout and relevant details and PR: - Tie-ups with leading publications and channels for coverage, in-coordination with HO PR - Publishing a yearlong content planner for coverage - Budget allocation and management - Awards: Closing on key wins for the year. Industry : Only from Real Estate Qualification: MBA from Tier 1 (IIMs/ISB/FMS/XLRI)/ Tier 2 or international business schools

Bangalore

Manager - Marketing - Real Estate - South 

Manager - Marketing - Real Estate - South  ,Job Description for Manager - Marketing - Real Estate - South  in Flexability in  Bangalore for (3-8) years of experience. Apply Now!

Job Description for Manager - Marketing - Real Estate - South  in Flexability in  Bangalore for (3-8) years of experience. Apply Now!