Manager - Marketing - Real Estate

Job Description:

- Marketing strategy for paid channels..

- Tracking efficiencies of marketing spend across channels including Facebook campaigns, Google UAC campaigns, Ad networks and social media campaigns.

- Exploring new channels to drive traffic and acquisition through FB/AdWords and pre-installs through OEMs

- Liaison with the design team to experiment new creatives on daily/weekly basis and share learnings for each language.

- Implement ATL/BTL marketing strategies and set marketing budget for offline campaigns (flyers, corporate tie-ups, banner ads, etc.)

Requirement:

- Minimum 3 years of experience in leading and managing Facebook, Google Adwords UAC, Ad networks and OEMs.

- Responsible for handling campaigns with budget of more than INR 100K per month. Preferably for user acquisition.

- Well versed with analytics tools such as Firebase, Facebook Analytics, AppsFlyer, Google Analytics etc.

- Strong communication skills to speak to Ad networks, mobile publishers, OEMs and account managers.

Salary offered: 6-10LPA