A multinational publishing house is looking for :
Designation - Manager - Marketing
Exp. - 7+ yrs
Qualification - Post Graduate in Marketing from a leading institute
Location - Delhi
JOB DESCRIPTION
Marketing Strategy and Planning
- Devise a comprehensive ROI-driven customer-centric Marketing Strategy for South Asia to support both Print and Digital Sales / Trade & Channel Partners and Institutional Customers / End-Users
- Chalk out strategies for enhancing company's - Academic's Brand Presence and Visibility in Local Markets
- Manage Academic Marketing Budget and Liaise with Finance for Timely Invoicing
- Support Sales teams in Achieving respective budget targets - Print Books, e-Books and Journals
- Ensure timely and adequate production of marketing literature/collateral - catalogs/flyers/giveaways
- Participate in Relevant Events & Conferences, Book Fairs and Exhibitions for Brand Promotions; Partnering with key institutions;Organize Book Launches
- Follow and Comply with GDPR Guidelines - in Collection, Storage and Usage of Data
Customer Engagement
- Engage our existing and prospective institutional customers both at End-User and CXO levels thereby fostering long lasting relationship. Organize end-user awareness workshops at institutions for driving the usage of journals ensuring smooth renewals with a targeted growth of 25%
- Organize Customer Engagement workshops for End-Users at key institutional customers for driving the usage of our online books and journals portfolio. Targeted usage growth - 30%
- Foster long-lasting relationships with librarians / professors and key stakeholders for ensuring smooth renewals
- Organize and execute annual Library Advisory Board meeting
- Engage our authors
Digital & Social Media Marketing and e-Commerce Promotions
- Devise a comprehensive Digital and Social Media Marketing road-map for Academic Business
- Continue to Build and Develop an Engaged Community of Target Audience - Students, Researchers, Faculty Members, Librarians and Authors
- Content Marketing - Create rich, meaningful, engaging and interactive content from our customers - authors/librarians
- Community Development - Expand the social media community on Facebook and Twitter; enhance engagement
- Drive E-mail Marketing covering company's entire Product Portfolio - Print and Digital
Agency Management- establish effective relationships with creative and digital agencies. Select the most relevant agencies and broker cost-effective lead generation, campaign and media buying models
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