Manager - Marketing - Productized Services

Responsibilities & Expectations :

- We are seeking an action-oriented productized services marketing professional who is craving to be part of an entrepreneurial business process services company with clients in India, US & AnZ.

- We are looking for an aggressive and creative marketer who can work innovatively with limited resources to develop and drive our brand and business growth strategies and programmes with the clear objective of delivering measurable results.

- Client is a young and fast-growing Gurugram-based business process services provider (IT/ITES) serving global and local clients spanning Healthcare, Automotive, CPG and Consumer industries.

- This position requires relevant marketing experience & expertise (preferably in one or more of our focus industries), crafting communication strategy & creating content, strong project management, business acumen and above all - the will and persistence to achieve.

- The ideal candidate will have 7-10 years' experience in products / services marketing with at least 2 years as the lead marketer for any product/service in a fast growing, highly competitive industry. He/she should also be able to understand and articulate the impact of technology and data sciences as a competitive differentiator. As the business marketing lead the candidate will work closely with the business leadership and all key stakeholders.

Key Deliverables:

- Build the India & US business marketing strategy (Approach - Penetration - Growth) for the B2B segment - both Large Enterprises & SMBs.

- Partnering with the sales organization to create initiatives & campaigns that drive demand and lead generation in our target markets & industries.

- Develop a structured content strategy and curriculum to drive outreach models for engagement across channels (e.g., webinars, collateral, videos, events etc)

- Develop and execute quarterly calendars for events, sponsorships and speaking opportunities for enhancing industry presence.

Key Attributes :

- 7 -10 years of relevant marketing experience & expertise (we are totally open to considering exceptional candidates with less experience)

- Demonstrated capacity for leading delivery of marketing strategies, scaled communication development and activation preferably in an Internet and/or advertising environment

- Ability to rapidly assimilate, apply and articulate the role and impact of technology and data sciences in our business space.

- Ability to conceptualize and execute marketing initiatives that deliver measurable business impact

- Demonstrated experience and expertise in deployment and leverage of digital/social media.

- Robust content creation/ communication strategy/ program development & delivery experience.