Manager - Marketing - Print Media House

Core content of position : 

- Develop design innovations that appeal to advertisers and readers of print media in the Hindi speaking market

- Design high quality creatives and designs for special features and advertisers options

Responsibilities :

- Establish marketing goals and plan based on strategy, market performance, forecasts and allocations Establish marketing goals and calendar of projects based on company's brand identity, and specific strategic requirements

- Take into account company performance in markets, needs in specific markets and budgetary allocations while developing marketing plan

- Develop detailed marketing plans for all media channels

- Work within the department budget to develop cost-effective marketing plans for each product

- Adjust marketing campaigns and strategies as needed in response to collected data and other feedback

- Lead, conceptualize and drive development of promotional materials, website content, advertisements, and other marketing-related projects

- Lead implementation of projects - oversee content development, coordinate event planning and implementation

Experience :

- 4-7 years experience in B2B brand management and PR

- Experience with marketing across OOH, events, digital a plus