Manager - Marketing - Overseas Education Firm

This position will be responsible for supporting the marketing & operations function across South Asia region. The person would have the responsibility to work closely with the region/country leadership team to coordinate & drive the marketing & pipeline planning & support initiatives round the year.

Key Responsibilities :

- Regional lead for the bi-annual pipeline planning workshops across region

- Events & Activity calendar - planning, tracking & support

- Track & report performance outcomes of annual events and quarterly activity calendars

- Offline marketing / creative support to in-country marketing team for local promotions, outreach etc

- Prepare monthly country & region marketing & Australia client relations reports

- Identify new innovative ideas / efficiency opportunities across countries & region

- Be collaborative, team player & positive contributor to the region

Key Measures :

- Pipeline planning workshops are planned, documents aligned & outcomes shared by country

- Event planning, marketing plans & reports are consolidated & aligned as per region guidelines

- Successful launch & automation of paperless events module across all countries in region

- Activity calendars by country are finalised. Measure and report performance outcomes on activity calendar execution & results every quarter

- Standardise & improvise marketing material & documents to support in country marketing & operations team for local institution visits strategy

Key Performance Area :

Key Responsibilities :

Measures :

Operations Support

Bi-Annual Pipeline Planning Meetings

& support the bi-annual pipeline planning workshops across region. Have the bi-annual calendars and pipeline workshop documents defined and ready in time

Build alignment across multi functional teams at country & office along with the country leader towards delivery of pipeline, APF & revenue goals

Identify key opportunity areas & action items from the pipeline meeting

Discuss and finalise the regional pipeline planning workshop calendars with the in country leadership team

Define & have the final agenda and pipeline meeting review document ready as per defined timelines prior to the pipeline workshop

Support planning & achieve defined outcomes from pipeline planning workshops

Appropriate workshop outcomes / action points are agreed with relevant stakeholders and then implemented locally in accordance with approved plans

Event Marketing & Support across region :

Finalise the annual events (virtual & physical) calendar

Track event participation & revenue generation across countries in region

Consolidate and review country wise event marketing plans with supervisor

Review of event country briefing & report and changes made (as needed)

Support planning & execution of technological innovations across events

Event calendars are finalised 4-6 months prior to the start of the next financial year

Monitor & report client participation at events & revenue generation by country vs. budget

Event marketing plan feedback is shared & discussed with in country marketing teams & changes made (as appropriate)

Country briefing documents & post event reports to be consolidated (by country) in close coordination with in country teams

Successfully implement the digital events module in close coordination with regional & in country marketing team

Activity Calendar Management :

Put together the country wise activity calendars by quarter for the region

Track execution & outcomes of the defined activities on an ongoing basis

Discuss and finalise the calendars 2 weeks prior to beginning of next quarter

Ensure adherence to processes, track plans are created and executed within agreed timeframes, analyse & report activity calendar planned vs. actual outcomes

Offline Marketing Support - Outreach etc

Support in country marketing & operations teams with standardised marketing & promotional material for use as part of outreach activities

Provide in country marketing teams with offline marketing / creative support

Feedback from stakeholders confirms that the marketing materials / pack is of high quality and supports the achievement of country's outreach objectives

Have standardised marketing collateral designs / study guides / in office branding in accordance to the brand guidelines

Australia Client Relations Support :

Ensure event proposals are defined and sent to clients on time

Standardise the bi-annual client performance process for top clients

Keep track of key destination & visa grant updates

Event proposals for all countries are consolidated, reviewed & feedback shared (as appropriate)

Have standardised document template & review process for all key & star clients across countries in region

Report destination trends, offshore visa grants and other key updates by country as part of monthly report

Creativity & Innovation :

Think - out of the box- to identify new areas to drive innovation

Identify new & innovative ideas to drive efficiencies and best practice sharing

Be creative and share new ideas with the management

Strong evidence of innovation and creativity is displayed by leveraging key opportunities

RELATIONSHIPS :

Internal / External :

- Director Marketing (South Asia)

- Marketing lead of assigned countries

- Country Directors of assigned countries

- Destination & Sales support teams

- Melbourne team

- As appropriate

Pointers :

1) Looking forward for someone who will be providing support to marketing team(no online, offline, ATL, BTL marketing), Across globe coordinate with south asian countries & collate there data & excellent communication skills with excellent presentation(PPT, storyboarding) skills.