Manager - Marketing - OTC - OSG/Ortho Aids

Marketing Manager - OTC with a reputed OSG/Ortho-aids company

KEY RESPONSIBILITIES :

The incumbent will be closely working with VP - Sales & Marketing to boost the overall equity of brands & build strong Marketing Communications. His/her role will encompass the below (but not limited to these points only)

1. Product/Brand Management and Development (Brand plans & launch)

2. Category understanding & Market Research for NPI (Non Rx category)

3. Influencer Marketing (OTC & Sports) Communication & customer conversion plans

4. Planning & executing ATL & BTL activities at brand/product level

5. Conceptualizing Marketing & Sales communications for brand awareness/ market development (Product booklets, brochures, danglers, teasers, banners, literatures leaflets, collateral content writing, dealer boards etc.)

6. Planning ATL/BTL Promotion Calendar and ensuring execution to its perfection

7. Competitors activities - monitoring, tracking & benchmarking

8. Regular field visits & meeting retailers & influencers to comprehend business requirement and understanding market dynamics

9. Brainstorming innovative and creative promotion strategies

10. Measuring and tracking performance for all brand initiatives

11. Training & development to Field force on Marketing Communications

12. Preparing business plan for every portfolio and ensuring profitability for each vertical

POSITION REQUIREMENTS :

Functional Requirements :

- At least 6-8 Years of experience in brand management space

- Exposure with FMCG /OTC marketing is necessary

- Qualification - MBA (Marketing)

- Age- preferred below 35 years

- Excellent Communication & Co-ordination skills

- Strong Presentation & Power Point skills

- Out of Box thinker