Manager - Marketing - OTC/Non-Rx

Marketing Manager - OTC /Non-Rx

Candidates with 6-8 Years of experience in brand management space and exposure with FMCG / OTC marketing is necessary

- Product/Brand Management and Development (Brand plans & launch)

- Category understanding & Market Research for NPI (Non-Rx category)

- Influencer Marketing (OTC Products) Communication & customer conversion plans

- Planning & executing ATL & BTL activities at the brand/product level

- Conceptualizing Marketing & Sales communications for brand awareness/ market development

- Planning ATL/BTL Promotion Calendar and ensuring execution to its perfection

- Competitors' activities - monitoring, tracking & benchmarking

- Regular field visits & meeting with retailers & influencers to comprehend business requirements and understand market dynamics

- Brainstorming innovative and creative promotion strategies

- Measuring and tracking performance for all brand initiatives

- Training & development of Field force on Marketing Communications

- Preparing a business plan for every portfolio and ensuring profitability for each vertical