Manager - Marketing Operations - FMCG

Marketing Operations Manager

Closely work in matrix structure with the OpCo CD & BB team to deliver TO by -

Collaborate and co - create with OpCo

To build the GTM strategy w.r.t retail :

- GT - small appliance, electronics, kitchen utensil stores

- MT - stores with and without FMCG / durable categories

- Markets with one dominant RTM - Wholesale/ GT/MT / Alternate channels

- Stores with and without promoters

- Markets with stiff competition and markets without water purifier category

Pilot and develop alternate repeatable, scalable RTMs for faster penetration :

- D2C - Leads Home Demo route /D2H, Sales through service channel

- B2B - GKK route for HORECA, Schools & Hospitals, Offices & Factories

- B2C - Institutional sales, MFI

Build trade and team capability to penetrate faster with premium devices :

- 4m BMI on which the person does not have direct responsibility but has a say/view on approx 40% if it which is spent on PWEs-promoters

- Influencing /aligning the OpCo BB and CD teams to execute the actions despite the team not even having dotted line reporting to the person

- Providing GTM solutions wrt to channels, competition, market development despite not being on ground in the market

- Water purifier market is changing very fast wrt new technology, new entrants into the market, opening of new channels, changing consumer preferences with regards to place /channel / usage / mode of buying, etc hence the person needs to be hands on and up to date wrt to these changes