Manager - Marketing Operations & CRM - Internet/Online

The Role:

In this role the candidate will own the CRM & Marketing and Sales Operations across all product suites and products . Our target customer segments consist of highly specialized and customized B2B audiences. Marketing strategies are critically tied to generating, maintaining, updating, and operating a high quality database that allows our sales and product marketing efforts to be effective in their outreach. We are looking for a highly organized and operationally savvy individual who will deliver on this mandate.

Ownership of our Customer & Data Management Platform (CMP / DMP)

- Design, build, and manage our highly targeted CMP and DMP through a combination of first and third party research, continuous updates, and data mining tools.

- This individual and a team of operations specialists will be responsible for constantly monitoring and updating this DMP on a real-time basis.

- Build and implement persona-based lists (segments) for use in Email marketing, ABM, and SEM audience building

- Setting up processes to ensure that every contact in the database is acted upon by the data operations team.

- Create and maintain metrics reports on marketing and sales activities, effectiveness and business impact

- Present analysis and findings to a variety of audience

- Lead marketing automation efforts to build best-in-class nurture programs that focus on adding value to the pipeline.

Ownership of Tools & Systems & Campaigns

- Maintain and manage our CRM and email marketing databases and related tool chains.

- Execute on email marketing campaigns by designing innovative sequences and workflows with a strong focus on outcomes and metrics

- Establish and maintain scalable processes that ensure best practices in campaign and lead management

- Assist demand gen teams with data / insight as needed

Marketing insights

- Campaign analytics

- Attribution modeling

- Cohort analysis

The Skills :

- Proven experience in a cross-functional digital and CRM role at a B2B SaaS firm

- Strong understanding of database schemas, CRM, and email marketing tools

- Strong numeracy, metrics orientation, and technical skills are a must

- Proven experience in managing marketing & sales data operations

- Ability to build deep understanding of our target audience

- Strong stakeholder relationship management skills

- Strong networking skills with the ability to build and maintain strong relationships with business, operations and technology teams internally and externally

- Comfortable working with large data sets conducting complex analysis, converting results into actionable business decisions

- Good analytical skills

- Who Should Apply:

- 8+ years of experience running CRM and Marketing operations at a B2B SaaS company.

- Must have worked on data entry, database maintenance and upkeep

- Experience with tools like Salesforce, Hubspot, Pardot, or related stacks is required