Manager - Marketing Operations - BFSI

- Develop a strategy and implementation roadmap for Marketing Operations that is scalable and optimized, producing highly-qualified leads that drive revenue and enhancing the customer experience.

- Assist with recruiting, staffing, and training of in-house Marketing Operations staff.

- Ensure proper leadership of the design and operations of lead generation, campaign management, marketing databases, marketing automation solutions, and performance tracking.

- Own all deliverables involving staff, technology, data, and analytics in order to deliver repeatable, measurable marketing programs.

- Work closely with Vice President of Marketing to ensure that strategies, messaging, technologies, and processes are planned and executed flawlessly

- Define key marketing metrics and manage the process of packaging these measurements into reports and dashboards to determine the overall performance of the marketing team and marketing programs

- Identify areas for enhancing client-centric value and improving marketing ROI.

- Partner with leaders in marketing and across the organization to define, socialize and implement a planning framework for hiring standards, career progression and skill development

- Performs miscellaneous job-related duties as assigned.

QUALIFICATIONS:

- To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

- 5+ years of working experience in a marketing leadership capacity managing high-performing, cross-functional teams (agency/in-house)

- Experience spearheading B2B lead generation initiatives for FinTech and BPO organizations, targeted towards C-suite and senior leadership within U.S. based financial institutions

- Ability to identify, hire and nurture top talent that specializes in content marketing, creative design, digital media, SEO/SEM, program management and market research and analytics.

- Excellent analytical skills including mastery of Microsoft Excel and experience in data analysis and building dashboards and reports

- Hands-on experience with marketing automation systems, Salesforce or Hubspot preferred, and integrating those systems with other technologies

- Expertise in digital marketing oversight and inbound marketing and sales methodology

- No job is a too big or too small approach, ability to handle multiple projects at the same time in a fast-paced environment

- Take full ownership of assigned projects and can work independently

- Possess a sense of urgency, self-motivated and detail-minded

- Strong interpersonal skills; builds collaborative relationships

- Good verbal presentation, group dynamic and facilitation skills required

- Proactive approach in resolving problems and issues; involves the right people to work through complexities and identify potential solutions