Manager - Marketing Operation - FMCG

Expected WORK :

Closely work in matrix structure with the OpCo CD & BB team to deliver TO by -

Collaborate and co - create with OpCo

To build the GTM strategy w.r.t retail :

- GT - small appliance, electronics, kitchen utensil stores

- MT - stores with and without FMCG / durable categories

- Markets with one dominant RTM - Wholesale/ GT/MT / Alternate channels

- Stores with and without promoters

- Markets with stiff competition and markets without water purifier category

Pilot and develop alternate repeatable, scalable RTMs for faster penetration :

- D2C - Leads Home Demo route /D2H, Sales through service channel

- B2B - GKK route for HORECA, Schools & Hospitals, Offices & Factories

- B2C - Institutional sales, MFI

Build trade and team capability to penetrate faster with premium devices

Resource To Be Managed Under Positions Authority :

- Include Budget, Capital Expenditure, NPS, People, systems, financial values, etc. details for which this position will be directly responsible/accountable for 6.4m- BMI on which the person does not have direct responsibility but has a say/view on approx 40% if it which is spent on PW Es-promoters

Problem Solving :

- Influencing /aligning the OpCo BB and CD teams to execute the actions despite the team not even having dotted line reporting to the person

- Providing GTM solutions wrt to channels, competition, market development despite not being on ground in the market

Change :

Describe quality of innovation/creativity required by this position to perform its role well. Give details of new activities which may need to be initiated by this position.

Lateral Contacts :

Global Team :

Respective Brand Directors:

- Finance Manager

- HR Director

- R & D Team

Respective BD Manager:

- CRM Manager

- SC manger

Opcp Team :

- BB & CD Director

- BB, CD & CRM Team