Manager - Marketing - Online Gaming Firm

Marketing Manager plays a critical role in improving :

- New user acquisitions

- Conversion optimization

- Player Retention

- Average revenue per player (ARPU)

This role will offer immense insights and learning in the online entertainment space and skill gaming industry in India. 

- You will learn and implement the most innovative marketing strategies and use cutting edge marketing tools to implement various campaigns. 

- You will get to work on various aspects of consumer marketing.

- Data is at the core of our business. Marketing Manager performs rigorous data analysis to take day to day decisions at all stages of player life cycle right from acquisition to retention. MM will have to build an understanding of player behavior from all aspects. This understanding would then be used to come up with innovative and data-backed campaigns.

The Marketing Manager can be a part of two sub-teams :

- Acquisition : The Acquisition team advertises on various media channels and drives new players to the site. This involves working with many online marketing networks, ad-networks, Google, Facebook, affiliates, offline activations, events, print ads, radio, partnerships and other ATL and BTL activities.

- The team works with in-house creative team and agency to come up with new acquisition concepts and creates new communication messages to talk to the masses and bring them to the site to play fantasy.