Manager - Marketing - NGO

Our client is looking for a creative and detail-oriented marketing specialist who can identify, develop, and help amplify the stories that help connect the organization with its stakeholders.

Would be responsible to execute, co-create marketing & communication strategies for better engagement with employees, volunteers, donors, partner organisations and corporate companies. You will be part of a dynamic, driven, and passionate young team of 200+ employees including volunteers.

Roles & Responsibilities:

- Manage the owned media channels - website, social media, and email marketing.

- Execute the marketing strategy for the organization's programmes, events, and other initiatives

- Manage lead generation campaigns for potential stakeholders: volunteers, donors and organisations like Corporates, colleges, schools etc.

- Track the effectiveness of marketing campaigns, gain insight, and assess against goals

- Partner with key stakeholders to understand upcoming initiatives across India and develop integrated communications plans, then execute.

Requirements:

- Creatively curious mind with a flair for copy writing and content creation for traditional as well as new-age social media channels

- Willingness to work in a multi-cultural environment, network and collaborate with volunteer coordinators based out of cities where organization is present.

- Strong project management skills with ability to supervise multiple projects.

- Working knowledge of Google Analytics and a good understanding of SEO

- Proven track record of developing and executing marketing strategy.

- 3+ years of experience in the marketing role

Qualification & Experience:

- Bachelors/Master's degree in marketing, journalism, business, or related field

- Ability to communicate in Tamil, English, and Hindi

- Hands on experience in digital and social media marketing

- Prior experience of working or volunteering with NGOs

- Good network in the traditional media and digital/social media influencers