Manager - Marketing - New Initiatives - Personal Care/FMCG

Marketing Manager (New Initiatives)

Job Description -

MBA in Marketing with atleast 10 years of experience

Minimum 1- 2 Years sales experience.

- Must demonstrate outstanding Analytical skills and potential, developed within an FMCG environment

- Should possess thorough knowledge of the sales process and strong commercial awareness

- Monthly P&L review with action plan to ensure sales and profit target achievement with management team

- Marketing plan based on analysis of consumer trends, market growth and potential, competitor strategy and company scenario

- Consumer Interactions with R&D & Research team to find insights for concept / product / packaging / communication message development

- Packaging design / specification developments based on consumer research

- Responsible for the development and implementation of all ATL/BTL /Digital communication and Point of Sale strategy including close coordination with trade.

- Devising an online / digital strategy to build brand image among advanced users

- ROI driven Trial generation across consumer segments via schools, digital, salons, door to door, print etc

- Conceptualizing retail store front solutions to increase off take by channel - point of sale material, visibility

- Team Management within functional and cross functional groups