Manager - Marketing - Medical Devices

- Formulate and drive long & short-term strategy for the brand to achieve business plan and growth aspirations.

- Work closely with product portfolio team to develop overall strategy and long-range plan.

- Successfully plan and launch Brand extensions aligned to Long term strategy.

- Enable sales team through innovative/relevant consumer and physician marketing campaigns.

- Conceptualize and implement consumer campaigns to drive awareness and usage continuum in market.

- Identify and create a network of KOL and engage with them to build strategic relationships to drive brand objectives.

- Drive and achieve Net Sales and Profit (Marketing Contribution) objectives for the given brands.

- Implement portfolio management strategy with resource allocation, pricing, product mix, product rationalization, promotion, forecasting, channel strategies, etc.

- Coordinate with global supply chain to ensure availability of all products at all times.

- Coordinate with regional and global teams for launch, support and strategic planning.