Manager - Marketing - Luxury Retail

- Works with Brand manager to develop marketing objectives (including market share), plans and budgets

- Considers global Brand objectives and offerings, marketing guidelines, cost of goods/pricing objectives, manufacturing feasibility, and local market/competitive trends to: - Formulate marketing objectives - Make product selection, assortment and pricing decisions.

- Makes decisions on promotional items (including collateral) and creative concepts

- Plan and develop marketing programs

- Develop marketing (traditional and digital) and media plans and calendars

- Drives Consumer engagement with the help of Consumer engagement executive

- Establish in conjunction with On-line, key digital and social plans

- Shares findings on market trends (customers, prices, products and competition) with Brand manager to identify market-specific needs in terms of product, promotions, and creative concepts, especially when they deviate from global guidelines and offerings

- Assists in determining discontinuations and price increase recommendations for existing products and price for new products

- Develops forecasts for products and promotional materials and shares with Brand manager

- Assists in the development of fiscal year budgets. Presents the marketing budget to Brand manager, reviews and revises.

- Builds relationships with business partners and key customers; makes recommendations to Brand manager on yearly targets (for new launches, limited life offers and promotional offers including holiday). Obtain consumer information for relevant upcoming malls for input into site selection and supports Brand manager in negotiations with business partners

- Spearheads all procedures, forms, analysis, and reports critical to the execution of marketing plans Analyzes the business, evaluates competitive challenges, and identifies opportunities for growth

- Monitors field information and trends in markets, customers, products, prices, channels and competition

- Maintains competitive library and is the main source of competitive documentation. Prepares market trend updates