Manager - Marketing - Luxury Fashion

Responsibilities:

Strategic Planning:

- Develop and execute comprehensive marketing strategies that align with the brand's goals and objectives.

- Collaborate with cross-functional teams to ensure a cohesive and integrated approach to marketing.

Brand Positioning:

- Maintain and elevate the brand image through consistent messaging and storytelling.

- Conduct market research to identify opportunities for brand differentiation and positioning.

Digital Marketing:

- Oversee digital marketing campaigns, including social media, email marketing, and influencer collaborations.

- Monitor and analyze digital metrics to optimize performance and enhance the online presence of the brand.

Event Management:

- Plan and execute high-profile events, fashion shows, and product launches to create buzz and drive brand awareness.

- Foster relationships with industry influencers, celebrities, and key stakeholders.

Collaborations and Partnerships:

- Identify and negotiate strategic partnerships and collaborations to expand the brand's reach.

- Leverage relationships with influencers and key figures in the luxury fashion space.

Budget Management:

- Develop and manage marketing budgets, ensuring efficient allocation of resources.

- Monitor ROI and adjust strategies as needed to maximize effectiveness.

Team Leadership:

- Lead and inspire a high-performing marketing team, providing guidance and mentorship.

- Foster a collaborative and innovative work environment.

Qualifications:

- Bachelor's degree in Marketing, Business, or a related field. MBA is a plus.

- Minimum of 5 years of experience in marketing, with a focus on luxury fashion.

- Proven success in developing and executing successful marketing strategies for luxury brands.

- Strong understanding of the luxury fashion market, consumer behavior, and industry trends.

- Exceptional communication, negotiation, and interpersonal skills.

- Creative thinker with the ability to generate innovative ideas and campaigns.

LUXURY FASHION EXPERIENCE MANDATORY