Manager - Marketing - IVF/Infertility Segment

Purpose of the position (Brief Overview)

Responsible for ensuring profitability (Bottom Line) of the SBU by formulating customer centric strategies for the division as well as for the assigned brand. Also responsible for driving marketing team of Ferticare & Ferticare Life towards achieving brand objective by designing field oriented strategies

Essential Duties and Responsibilities:

- Market Analysis on current business, competition, gaps and potential market to identify and execute relevant marketing activities.

- Diverse activities including planning, work organization and methods, determining priorities, budget and control.

- Knowledge transfer to subordinate and sales team

- Ensures seamless communication with sales team on marketing activities along with unified delivery of marketing collateral to customers, coordinate customer gratification activities.

- Monitoring digital presence - Website management and Digital platforms management with help of vendors, evaluating the activities and ensuring connect with target audience.

- Arrange, manage and attend various conferences & meetings, manage related logistic, Plan, design, execute conference campaigns.

- Responsible for creating short, medium & long term Marketing strategies/tactics and direction

- Formulate plans to expand portfolio through organic and inorganic growth

- Manage communication, inputs, strategies to meet business objectives

- Leverage CRM initiatives to generate business

- Ensure that all marketing team members adhere to accuracy, thoroughness and timelines in all functions

- Coach and guide team to enhance performance

- Setting high standard in communication/campaigns and promotions