Manager - Marketing - IT/Security - India & SAARC

Summary :

The Marketing Manager is responsible for planning, leading and executing marketing campaign for the assigned country/region, integrating with the corporate segment marketing teams as well as country/region sales on campaign priorities, plans, and developing demand creation programs.

Specific responsibilities include defining country/region buyer persona targets, determining the best tactical mix (inbound & outbound) to drive leads, designing calls to action, executing integrated marketing activities, allocating budget, and setting program goals and measurement criteria

The qualified candidate will be able to demonstrate a successful history in a B2B marketing role with responsibilities including: campaign strategies aligning brand building, lead generation and enablement with the overall segment business (priorities, objectives, revenue target) for new customer acquisition as well as retention; campaign analytics; lead qualification/nurturing.

A demonstrated ability to leverage the power of digital marketing in lead generation is essential. This position will report to the Director of Marketing Communications, APAC and will work in partnership with multiple disciplines including Sales, Communications, Product/solution marketing and Corporate segment marketing.

This is an exciting, fast-paced position with the opportunity to work on the full breadth of marketing activities at one time. A self-starter with strong leadership experience, marketing communications and integrated digital marketing experience, and agency management experience would be ideally suited to this position.

Duties and Responsibilities include the following, other duties may be assigned :

- Build and execute rolling annual and quarterly country/region segment marketing plans and campaigns within the Corporate Framework (reputation, demand creation, sales enablement, and market intelligence), aligning with corporate segment marketing plans, sales goals, digital transformation initiatives and annual budgets

- Interlock with country/region segment sales leadership to ensure agreement on priorities, adjusting as required by changing market conditions and emerging opportunities

- Develop and execute measurable country/region demand creation programs that drive leads and revenue through direct and indirect sales teams

Global Human Resources

Job Description :

- Collaborate with global/regional and central resources in the strategic development of segment campaigns, PR, social media, product literature, event displays, product positioning, value proposition messaging and web marketing programs worldwide to execute in your country/region.

- Work with Web resources to ensure that inbound traffic can be converted into known leads through a best-in-class Web experience

- Identify enablement gaps through ongoing analysis and business review sessions with key stakeholders; accountable for creating, upholding and improving the readiness & marketing enablement process

- Localize contents for new product introduction deliverables based on developed positioning and messaging.

Qualifications :

- To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions

Education and/or Experience :

- BA/BS degree in marketing, communications or related area

- Minimum 7 years experience in B2B marketing communications / demand generation / integrated marketing, with background in security/IT or equivalent industry is a plus.

- CRM (SF.com), Marketing automation (Marketo), Web content management, analytics and business intelligence (reporting and analysis tools)

- Proven record of supporting sales to meet or exceed pipeline and revenue targets

- Excellent communicator with proven ability to clearly convey complex ideas and data in written, presentation and spoken formats to a variety of audiences

- Demonstrated strong listening, information gathering and empathy skills for uncovering and defining deliverables, needs and outcomes

- Campaign focused, responsive, creative, strategic, proactive, and hands on, with the ability to work with all levels of management in a fast paced environment

- Experience creating and implementing proven successful, seeding, demand creation, lead nurturing and pipeline acceleration programs

- Team player with cross-functional project leadership skills

- Demonstrated skills in positioning and differentiating products and services

- Highly motivated individual who thrives in a fast-paced team environment and is readily adaptable to changing market and organizational requirements

- History of budget management

- Ability to travel as required