Manager - Marketing - IT

Marketing Manager

- Design, implement and facilitate and execute annual marketing plan for the company in order to attract potential customers i.e. lead generation and retain existing ones.

- Develop, implement and execute marketing strategy, effective utilization of social media, creating collaterals, create, curate, and manage all published content (images, video and written) for the business in order to attract potential customers i.e. lead generation and retain existing ones.

- Create regular publishing schedule.

- Implement a content editorial calendar to manage content and plan specific, timely reviews.

- Analyse brand positioning, craft web strategies, manage and make greater use of emerging technologies including digital marketing and social media to steer the marketing initiatives forward

- Monitor market trends in social media tools, channels, research consumer markets and competitors- activities to identify opportunities and key issues

- Compile reports for management showing results (ROI)

- Measure and report performance of all marketing campaigns, and assess against goals (ROI and KPIs)

- Increase revenue through demand generation and branding targeted at prospects and customers

- Manage relevant agencies and suppliers to deliver outcomes in order to build organization's brand in the industry

- Leading market research efforts to uncover the viability of current and existing products/services, and liaising with media organizations and advertising agencies.

- Prepare and adhere to budgets

- Build, Execute and Manage Social Media Engagement Plan as well as overall content strategy for the company

- Lead all areas of content generation and production across all media platforms

- Drive overall CRM strategy for sales initiatives & outcomes

- End to End Management of conference, events, campaigns and all types of customer engagement and or branding activities