Manager - Marketing - IT

Job Overview :

The Marketing Managers core responsibility is to develop strategic marketing plans to grow brand awareness and increase inbound sales leads. The role will have oversight of the implementation and execution of the associated efforts as well as measurement and reporting on campaign outcomes.

Other various tasks include content development, creative oversight, forecasting marketing metrics, leading market research & whitepaper efforts, providing sales support, and other ad hoc initiatives related to support business objectives.

Responsibilities :

- Design successful multi-channel marketing campaigns (email, social, search, PPC, events, websites) and own their implementation from ideation to execution

- Manage social media assets and implement tactics to foster prospect engagement and build brand awareness

- Constantly analyze consumer behavior and adjust campaigns accordingly

- Evaluate, plan and support marketing events (in-person & web based)

- Measure and report on the performance of marketing campaigns, gain insight and assess against goals

- Propose and manage marketing research projects to generate consumer insights in support of improved marketing strategy and communications

- Prepare and monitor the marketing budget on a quarterly and annual basis and optimize spend

- Collaborate with creative development, product teams, customer success, and the sales vertical to achieve business goals

- Work with external agencies and vendors to fulfill objectives

Qualifications :

- Experience building multichannel marketing programs and performance reporting

- Fundamental understanding of digital and direct response marketing

- History of marketing campaign ideation and execution with successful results

- Familiarity with US Healthcare and CPG business verticals preferred

- Competence as a creative writer with an eye for great emails and social content in the US style of writing

- Strong project management skills and problem-solving ability, including metrics-driven thinking

- Proven ability to manage and motivate a marketing team

- Marketing MBA from a top-tier university

- Experience with HubSpot CRM