Manager - Marketing - IT

- Product messaging and positioning - Develop product positioning and messaging that resonates with customers and differentiates our product from its competitors

- Content Development - Conceptualize and craft educational product and solution content for a variety of platforms

- Market, customer, and competitive analysis - Be the authority on the customer, the industry trends, and the other industry players

- Sales enablement - Craft region-agnostic high-value sales tools, training, and collateral

- Demand generation - Develop and implement strategies to drive awareness and demand

- Evangelism - Serve as a company spokesperson and go-to product expert.

- MBA from Top B-School.(preferred)

- 4-9yrs experience in Banking/Insurance domain or Saas/Paas

- Experience into marketing plans encompassing strategy, customer research, competitive analysis, product requirements, messaging, pricing.

- Experience initiating and driving a range of GTM programs including, webinars, trade shows, social media, content marketing etc.