Manager - Marketing - Insurance

Marketing Manager

The opening is with a leading Insurance Group for their office in Mumbai Location.

Manager Marketing

- Experience in CRM/Marketing/Digital Marketing, Campaign Management and create Marketing funnel.

- CRM campaigns, Manage large sets of customer database and aid in campaign related requirements like data file preparation, segmentation, clean-ups, scrubbing, validation checks, formatting etc in line with defined rules and guidelines.

- Run data analytics for CRM and leverage insights for efficient campaigns lead functional as well as cross-functional projects.

- Prepare campaign MIS, reports, and dashboards and present with actionable insights, automate campaigns and related reporting for ease of access and consumption.

- Campaign Management Tool and other tech solutions for efficiently running the campaigns and related data, reporting etc .

- Manage the processes and drive desired efficiencies on cost, response, TATs. manager large sets of customer database and related requirements like clean-ups, scrubbing, validation checks etc in line with defined rules and guidelines.

- Candidate should be proficient in database segmentation, campaign analytics and campaign automations.

- Closely work with Campaign Managers and drive desired efficiencies across campaign metrics on response, cost etc. Also, champion the processes and related efficiencies.

Pls mention your current and expected salary package as well..