Business Head at PAN India Recruiters
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Manager - Marketing - Influencer Management - Consumer Durable Industry (8-13 yrs)
Responsibilities for this position include:
- Develop Program plan for influencer management
- Monitor & evaluate effectiveness of Influencer Programs viz brand and biz goals
- Benchmark competitor offerings and design counter strategies to ensure Brands consideration among influencer
- Regular visits to markets to understand gaps and ensure corrections
- Benchmarking track with competition.
- Interface with customers through field research, usability studies, and surveys to identify/prioritize product needs and ensure an industry-leading loyalty feature set.
- Build mutually beneficial long term relationships with consumers.
- Identify most valuable consumers.
- Recruit new consumers to the brand and create lifetime value through the programme.
- Drive increased purchase value, frequency and lifetime value across all of our sales channels.
- Inspire advocacy and drive consumer centricity.
- Promote data driven (fact-based) decision-making by showcasing knowledge and insights from the programme.
- Ensure best-in-class loyalty program that will increase customer retention, spend, and ROI.
- Develop the annual and seasonal loyalty marketing plan as an integral component of the planning process.
Candidate Requirement :-
From Mumbai only Preferred
Experience : 8-12 yrs
Full time MBA is mandatory
Reporting to: Head of Marketing
From any - Consumer Durable / Lifestyle / Building Material Industry / Lighting Industry
Narayan - 9819147645
PAN India Recruiters
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